↓ STOP HOPING ↓ START KNOWING ↓
The version smart brands act on.
Turn the Five Signals into results
Every brand talks about insight.
The smart ones apply it.
You already know attention is earned, not owned. The way you frame, time, and present information shapes how people respond.
This guide shows HOW to use the Five Behavioural Signals to shape trust, build clarity, and turn momentum into measurable growth. The same principles high performing brands apply to outthink, outdesign, and outsell their competition.
No fluff. Just methods and tests that turn understanding into measurable growth.
It is the inside playbook. Simple, smart, and built to drive real results.
Turning behavioural insight into measurable growth.
Five signals. One clear advantage.
What is inside
25+ Years
Making Brands Click
Not theory, proof. Clear
signal-to-outcome maps built from real campaigns that moved the needle. You get structure, clarity, and momentum that actually sticks.
99.9% of Clients
Stay Happy
Every play gets tested. You’ll see how to use anchors, metrics, and behavioural triggers that turn hesitation into action. Real examples, not recycled theory.
No Fluff. Ever.
Just sharp, practical behavioural plays you can use today. Choice framing, option reduction, and new tested patterns for real-world results.
Questions, Answered
What is this for?
SME owners, B2B teams, and legacy brands that want clear guidance and fast wins without agency overhead.
How is it different from the Five Signals FREE guide?
The FREE guide shows what, when and why. The manual shows how. You get step by step plays, templates, and tests.
How do I use this in my business?
Start small. Pick one principle and test it on a live campaign, page, or pitch. See what changes in how people respond. The value is in the doing, not the reading.
How can I get more ideas like this?
Get in touch at hello@pezona.co and tell us what you’re working on. In return, we’ll share fresh plays, behavioural insights and practical tools to help your brand stand out without the fluff.
↓ BEING SMARTER ↓ GROWING FASTER ↓
Five signals. One clear advantage.
Clarity
Momentum
Trust
Direction
Confidence
The version smart brands quietly master.
The Five Signals That Move Buyers
Every brand chases attention. The smart ones design for behaviour.
Every decision begins with a signal. The way you frame, time, and present information changes how people act.
This guide reveals the five behavioural signals that influence every buying choice. The same principles high performing brands use to shape clarity, build trust, and keep momentum.
It’s the no BS version. Simple, smart, and instantly applicable.
Turning behavioural insight into measurable growth.
A Note from Perry 💜
Hey there! Sometimes the best conversations don’t happen in boardrooms or over brand decks and discovery calls, but over a simple chat. I’ve seen how easy it is to get caught up in the noise of business, and I’d like to offer something different.
If you ever want to talk things through, share an idea, or just step back from the pressure for a moment, I’d be glad to listen and help however I can.